Advanced Targeting Capabilities
With other forms of advertising, you aren't able to target your ideal clients/audience, so you end up wasting money by putting your ad in front of people who will never buy. With Meta Ads, you are able to target ultra specific audiences and get a better ROI.
Clear Metrics of Success
Many of the older (and more expensive) forms of advertising have no way to gauge if you are getting a good ROI. Commercials, mail outs, billboards, radio ads, newspaper ads, etc. There is no way to analyze how they are performing. With FB Ads there are clear metrics of success to look over.
Cost Effective
Other forms of advertising can be far more expensive than Facebook Ads. If you know how to troubleshoot your ads and read the reports properly, you will be able to tweak your ads to make sure your numbers stay within budget.
When you pay for Facebook Ads management services, you have two different costs:
1. The management fee. This is the management fee to hire a professional to run your ads. They handle everything from the setup, to writing the ad copy, to picking an image, to troubleshooting, and tweaking and optimizing the ad campaigns throughout the month. If they are like me, they will also deliver bi-weekly ad reports and they will have a stellar communication system in place, so you always know what's going on with ad performance.
2. Ad spend. This is the cost of running the ads through the platform and is an additional cost to the management fee.